Afterall the students are the ones that we want to see succeeding with their own businesses. Of course, it is really important to give them the right tools to do so. ThatÂ´s why we conducted a Persona Canvas session with the 2019 class of the NextFounder program at DeHUB in Nyeri. Persona Canvas is a method where you give potential customers a face, name and personality to get a better understanding of what they need and want from a product or service.
We hope this exercise will help the students to become better entrepreneurs who can accommodate the needs of their customer base!